This is a project in which I participated for a client with an idea to a startup. The idea is create a international fashion influence rank of fashion bloggers and offer them a statistical platform with tools to improve their online influence. The project is already online: leguidenoir.com I worked on all stage of definition and design of the idea through many workshops and meetings with the client, where we defined the service, the information architecture, the line art and design.
My work lives at the intersection of design & psychology.
Placing emphasis on analysis phase (research, understand and ideation). Making impossible to ignore the human side in the development of technology.
When designers are asked to solve problems unable to pay attention to users (their cognitive reasoning, their behavior, their context, their problems or motivations…) the design is prevented from being more useful or usable than it was to be with.
And what I really want designing is usefulness and delightfulness.
